Retail & Hospitality — retail loyalty and cashback rewards platform
We see the whole basket, not the total —
and reward customers for what's actually in it.
Full-basket, SKU-level capture powering grocery and supermarket loyalty, omnichannel cashback rewards, Quick Commerce and supplier-funded promotions — for retailers, quick service operators, hospitality groups and franchise operators building repeat revenue.
The repeat visit challenge
Customers are loyal to the reward, not the brand — unless you make it personal.
Retail and hospitality businesses that drive repeat visits consistently use one thing: instant, tangible cashback tied to real purchase behaviour — not points that expire unused.
85%
of consumers say a loyalty programme directly influences their decision to repeat purchase from the same brand¹
53%
of shoppers prefer cashback over any other loyalty reward type — more than points, discounts or memberships¹
5–25×
more expensive to acquire a new customer than to retain an existing one — making loyalty ROI clear¹
65%
of revenue comes from repeat business — yet most brands still invest more in acquisition than retention¹
Why retail and hospitality brands choose CRM.COM
Full-basket capture — not just the total
Works with your existing POS to see every SKU in the basket, not just what was spent — so rewards target specific products, categories or baskets, credited instantly with no hardware changes.
Branded app, Apple & Google Wallet passes
Launch a branded loyalty app or issue Apple and Google Wallet passes — customers scan a QR code at the till, register in seconds and earn cashback immediately.
Quick Commerce — own your ordering channel
Launch delivery and click-and-collect ordering via your branded app or web portal with no third-party commissions — customers earn cashback on every order.
Gift passes, subscriptions & gamified rewards
Issue physical or digital gift passes, run subscription memberships and reward customers with scratch cards, draws and milestone prizes — all in one platform.
1 Based on aggregate performance data from CRM.COM customers and global stats. Results may vary.
Who it’s for
Cashback rewards and branded loyalty for every retail and hospitality brand.
CRM.COM’s retail loyalty and cashback rewards platform is designed for retailers, quick service operators, hospitality brands and franchise operators — supporting POS-integrated cashback rewards, branded eWallet loyalty, Quick Commerce and partner-driven promotions across physical and digital channels.
Coffeehouse — a Gold Award-winning Cyprus coffee chain — runs its loyalty app on CRM.COM, offering up to 6% cashback per visit and in-app ordering across 20+ stores in Cyprus and Greece.
platform models
Three ways CRM.COM drives repeat revenue with cashback rewards and branded loyalty.
Whether you’re running a wallet-powered loyalty programme, launching Quick Commerce ordering or managing a multi-merchant shopping mall scheme — CRM.COM handles all three in one platform.
1Wallet-powered Loyalty
Cashback and rewards that bring customers back every time
Set up targeted, persona-based promotions that reward purchase behaviour, milestones, referrals and time-based events. Customers earn cashback into a branded wallet — redeemable instantly or over time — driving loyalty and repeat visits.
2Quick Commerce
Online ordering for delivery and pick-up without 3rd party fees
Let customers pick a delivery or pickup slot and order via your branded app or web portal. Live inventory and smart substitutions keep every order accurate, with cashback earned and full margin kept within your ecosystem.
3Gift Passes & Subscriptions
Gift passes, subscription memberships and stored value
Issue physical or digital gift passes redeemable across your merchant network. Launch subscription memberships with recurring benefits, exclusive offers and wallet top-ups — building predictable revenue and stickier customer relationships.
Platform capabilities
Everything a retail and hospitality brand needs in one platform.
From POS-integrated promotions and branded mobile apps to Quick Commerce ordering and B2B partner ecosystems — no stitching required.
Promotions & Wallet Rewards
Cashback rewards and targeted promotions that measurably increase spending and repeat visits.
CRM.COM goes beyond traditional loyalty points. Award customers based on purchase behaviour, time-based events, personal milestones and special achievements. Commerce pools — flexible eVouchers stored in the wallet — carry time, product or location rules that trigger automatic redemption when conditions are met.
- Purchase-based rewards — specific outlets, products or spend thresholds
- Time-based promotions — happy hour, seasonal, day-of-week
- Milestone rewards — sign-ups, referrals, birthdays, anniversaries
- Gamified experiences — scratch cards, draws, prize catalogues
Independent pharmacies run their own branded loyalty and online-ordering apps on CRM.COM — with cashback rewards on non-pharmaceuticals, each with its own app, its own brand, one platform underneath.
Live Promotion · Purchase Trigger
[illustrative example]
[illustrative example]
In-store purchase
€42.00
POS scan Today, 13:22
Commerce pool matched
Reward matched
10% cashback
Weekend spend boost · Min €30 · This outlet
✓ Credited to wallet
My Wallet
+€4.20 cashback
Balance
€38.60
Earned this month
€22.40
Terminal changes needed None
AI Hyper-personalisation
The right offer, for the right customer, at the right moment.
Every customer shops differently. CRM.COM's AI analyses each customer's purchase history, visit frequency, basket behaviour and timing to automatically generate the most relevant cashback offer or promotion — per person, in real time. Set the campaign once; AI does the rest.
- AI selects the best cashback amount, product discount, or bundle offer per customer
- Triggers on visit gaps, basket size drops, or milestone anniversaries
- Works across POS, app, web and in-store channels simultaneously
- One campaign configuration, thousands of individually tailored offers delivered
AI Offer Engine — Active Campaign [illustrative example]
David Smith
Coffee — visits 3×/week Free pastry on 10th visit
Sara Chen
Fashion — lapsed 21 days 15% cashback this weekend
Marco Rossi
Electronics — high basket value €10 wallet credit on €150+
Buyway365 runs its instant cashback wallet on CRM.COM — giving Cyprus shoppers money back at 800+ partner businesses nationwide, with real-time payouts processed through JCC Payment Systems.
Branded Apps & Mobile Passes
No-code branded apps, web portals and Apple & Google Wallet passes.
CRM.COM comes complete with branded mobile apps and web portals configured directly via the backend — no development needed. Don’t want a native app? Offer Apple Wallet or Google Wallet passes instead. Customers scan a QR code at the store, register in seconds and earn cashback immediately.
- Branded mobile app and web portal — no-code configuration
- Apple Wallet and Google Wallet branded passes
- Secure QR code identification and spend at POS
- Own channels supported via CRM.COM Self-Service API
Clock Cafe — the largest Cypriot-owned coffee chain — runs its rewards and ordering app on CRM.COM, letting customers skip the line and redeem free coffee across its stores in Cyprus.
Quick Commerce & Online Ordering
Own your online ordering channel and keep 100% of the margin.
Launch your own delivery and click-and-collect ordering via your branded app or web portal — with slot selection, live inventory, smart substitutions and per-unit pricing built in — without paying third-party platform commissions.
- Delivery and pick-up ordering via branded app or web portal, with selectable time slots
- Pickup location map for click-and-collect orders
- Live inventory — mark products unavailable the moment they run out
- Smart substitutions — offer a replacement instead of losing the order when something’s out of stock
- Discount pricing and price-per-unit shown on products
- Real-time order tracking and customer communication
- Earn and redeem cashback on every order — down to the SKU, no third-party platform fees
Mikel Coffee Company Cyprus runs its cashback loyalty and ordering app on CRM.COM — tiered rewards, cashback tracking, and order-ahead across its 26 stores in Cyprus.
Quick Commerce · Order Tracker [illustrative example]
Order #4821
Out for delivery
Delivery slot: Today, 13:00–14:00
Order confirmed
13:04
Being prepared
13:12
Out for delivery
13:28
Delivered
Order summary
2x Flat white €7.80 €8.60
€3.90/each
1x Chocolate muffin €3.20
Substituted Double chocolate muffin was out of stock
Wallet cashback earned +€1.10
eCommerce Integrations
Ordering and loyalty that works in-store, online and everywhere in between.
Native plugins for Shopify and WooCommerce connect your online store directly to CRM.COM — so cashback rewards, wallet balances and promotions are live across every channel the moment a customer checks out. No custom development. No lag.
- Shopify and WooCommerce plugins — install and go, no dev work needed
- Online orders sync automatically — cashback credited to the wallet in real time
- Same loyalty programme, wallet balance and promotions online and in-store
- Customers earn and redeem cashback at checkout whether they shop via app or web
Connected Integrations
Shopify
Online store · Real-time cashback
WooCommerce
WordPress storefront · Auto-submit
Beauty Bar, a Cyprus beauty retailer, runs its customer loyalty and rewards experience on CRM.COM — integrated with its Shopify-powered online store.
Multi-merchant REWARDS [illustrative example]
Fashion
Outlet A
Food
Outlet B
Gadgets
Outlet C
Purchase event submitted
CRM.COM receives purchase event
Any POS
No terminal changes · Self-scan QR receipt
✓ Auto-matched & credited
CRM.COM processing
Real-time
Customer identified ✓
Promotion matched 10% cashback
Wallet credited +€4.20
Merchant settlement logged ✓
Customer wallet
+€4.20 cashback
Merchant settlement
Auto-settled
Terminal changes needed None
POS systems supported Most major POS · Open API
POS Integration & Multi-merchant
Works with your existing POS — no terminal changes required.
CRM.COM is pre-integrated to leading POS systems including Square, and provides an open integration API for any POS. The POS simply submits a purchase event — CRM.COM automatically matches the customer, applies available promotions and credits the wallet. Ideal for shopping malls with multi-merchant schemes and shared wallet settlement.
- Pre-integrated with major POS vendors
- Open POS integration API — any system supported
- Self-scan awards via QR code on receipt
- Multi-merchant settlement for malls and franchise networks
Mall of Cyprus runs its gift card on CRM.COM — digital passes redeemable across both Mall of Cyprus and Mall of Engomi, reaching a mall that welcomes 5.5M+ visitors a year.
B2B Partnerships
Grow your retail ecosystem with wallet-powered B2B partnerships.
Unlock new revenue streams by collaborating with peer businesses. Bundle products and services, deliver supplier-funded promotions and turn your customer base into a shared commerce network — boosting loyalty, visibility and long-term growth.
- B2B Marketplace. Expand your catalogue with partner products and services — bundle offers across brands without additional operational overhead.
- Affiliate Commerce. Suppliers are moving budget out of traditional ads and into promotions like this — let them fund offers targeted at your customers, at no cost to your margin.
- Commerce Pools. Publish your products to partner ecosystems — letting other businesses reward their customers or employees with your retail or hospitality offerings.
- Wallet Authentication. CRM.COM Wallet acts as the customer identity for B2B platform onboarding and seamless B2B charge settlement.
Success story
Costa Coffee reaches top of the App Store Food & Drink category with CRM.COM.
Costa Coffee digitised its loyalty experience using CRM.COM wallet-powered incentives — enabling real-time rewards, personalised offers and improved customer retention across mobile channels. The CRM.COM-powered app reached one of the top spots in the App Store Food & Drink category.
#1
App Store Food & Drink ranking
Real-time
Wallet reward crediting
Challenge
Costa Coffee needed to digitise its loyalty experience and build a direct customer relationship through mobile — driving repeat visits and personalised engagement without relying on third-party platforms.
Solution
CRM.COM powered the Costa Coffee branded loyalty app — delivering real-time wallet-based cashback rewards, personalised promotions, Quick Commerce ordering and push notifications to drive engagement across all customer touchpoints.
Result
The CRM.COM-powered app reached one of the top spots in the App Store Food & Drink category — with improved customer retention, increased repeat visits and a fully digital loyalty experience that outperforms competitors.
Other industries
CRM.COM across five industries.
The same platform, purpose-built for the specific billing and loyalty requirements of each vertical.
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