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CRM.COM

Costa Coffee Cyprus Success Story by CRM.COM

Company

Retail Loyalty Programs | eWallet-based Cashback Promotions | eWallet rewards | Cashback rewards | cashback Loyalty | customer retention | Mobile Passes | Wallet Passes | Costa Coffee Cyprus

Costa Coffee is a British multinational coffeehouse chain and one of the largest coffeehouse companies in the world known for its coffee and specialty drinks. It was founded in London in 1971 and has since expanded globally with thousands of coffee shops in numerous countries.

Costa Coffee first opened its doors in Cyprus in 2005. The popular coffee chain brought its signature blend of Italian-inspired coffee and warm ambiance to the beautiful Mediterranean island of Cyprus, captivating locals and tourists alike with its exceptional coffee and inviting atmosphere.

Industry

Coffee

Customer Since

2019

Products Used

  • Identity Management
  • eWallets & Promotions

Integrations

  • JCC Payment Gateway
  • Oracle Simphony POS

Challenge

The coffee culture in Cyprus is deeply rooted in tradition, hospitality, and social interaction. Coffee holds a significant place in the Cypriot society, serving as a symbol of friendship, relaxation and communal bonding.

It was therefore important for Costa Coffee in Cyprus to stay ahead of competition with an innovative loyalty program with its own branded mobile app that would serve the purpose and increase customer retention in a modern yet friendly manner.

Solution

CRM.COM designed and implemented a modern cashback-based, eWallet-based digital promotion and online ordering solution.

crm billing

App

Registration and rewards management via the Costa Coffee braded mobile app

eWallet promotions

Awards

eWallet-based cashback awards, free coffees, discounts and more

ev billing

Tiers

Multiple reward tiers to encourage higher levels of engagement and spending

Notifications

Push notifications to customers to share new offers, products, stores and more

retail rewards

Orders

Ability to place online orders for coffee for delivery or pickup via same app

ewallet promotions

Payments

Ability to pay for orders using already awarded cashback in eWallet or use card on file

Results

With CRM.COM, Costa Coffee managed to:

  • Increase customer retention
  • Increase repeat purchases
  • Enhance customer engagement
  • Increase revenue
  • Increase referrals and acquisition
  • Perform big data analytics, assess the effectiveness of the loyalty program as well as monitor buying patterns for targeted and personalised experiences

CRM.COM constantly strives to breathe new life into Costa Coffee Club Cyprus by introducing new industry-specific features, thoughtful and strategic mobile app redesigns all in an effort to improve customer satisfaction, attract new customers and keep the app competitive in a dynamic market.

Brewing Success with Loyalty

Onboard customers via branded apps and portals

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Capture transactions and analyse buying patterns

fly.cool | eurobank epistrofi

Set up targeted and personalised BI-driven offers

EKO SMILE CYPRUS

Award customers with cashback into their eWallets

Subscription Management | Subscription Billing Software | recurring billing | subscription billing | OTT billing | DTT Billing | DTH Billing | IPTV Billing | VSAT Billing | VOD Billing | PPV Billing | Media Billing | Video Billing | Pay TV Billing | Telco Billing | Telecom Billing | Triple Play Billing | ISP Billing | Broadband Billing | Radius Billing | Retail Rewards | Retail Loyalty | Hospitality Rewards | CRM Billing | Energy Billing | EV Billing | Promotions Software

Spend cashback at POS or payout in designed payment method

Subscription Management | Subscription Billing Software | recurring billing | subscription billing | OTT billing | DTT Billing | DTH Billing | IPTV Billing | VSAT Billing | VOD Billing | PPV Billing | Media Billing | Video Billing | Pay TV Billing | Telco Billing | Telecom Billing | Triple Play Billing | ISP Billing | Broadband Billing | Radius Billing | Retail Rewards | Retail Loyalty | Hospitality Rewards | CRM Billing | Energy Billing | EV Billing | Promotions Software

Why Your Coffee Business Needs CRM.COM

crm billing

It fosters customer loyalty by incentivizing repeat visits and purchases. By offering rewards, such as free drinks or discounts, coffee shops can encourage customers to choose their establishment over competitors, leading to increased customer retention and revenue.

crm billing

It provides valuable data and insights into customer preferences and behaviors, enabling coffee shops to personalize marketing efforts and tailor offerings to individual tastes. This data-driven approach enhances customer satisfaction and creates a sense of exclusivity and appreciation.

crm billing

It serves as a marketing tool, attracting new customers through word-of-mouth recommendations and the allure of earning rewards. It not only cultivates a sense of belonging and engagement but also establishes a competitive advantage in a crowded market, ultimately contributing to long-term success and growth.