Video & Media
OTT billing and subscriber management — with conditional access (CAS) integration built in.
One content monetisation platform for IPTV, DTH and broadcast operators — SVOD, TVOD, AVOD and PPV subscription billing, entitlement management and cashback wallet promotions to grow and retain your subscriber base.
The retention challenge
Subscriber churn is the #1 threat to OTT revenue growth.
The numbers are stark. Most media operators are losing ground on retention. The ones growing are winning on loyalty, billing flexibility, and real-time personalisation.
5.5%
average monthly churn for SVOD platforms — up from 2% in 2019¹
50%
lower churn for subscription-based OTT vs pay-per-view or ad-supported models¹
$476B
projected global OTT revenue by 2027 — the market is growing fast, so is the competition¹
18–22%
lower churn on platforms with consistent monthly content releases and loyalty mechanics¹
Why media operators choose CRM.COM
SVOD, TVOD, AVOD & PPV billing in one platform
Handle every media monetisation model — from simple monthly subscriptions to complex usage-based and hybrid plans — without multiple billing systems.
Cashback rewards that keep subscribers watching
Reward sign-ups, referrals and long-term subscribers with a branded cashback eWallet — reducing voluntary churn before it happens.
Device & entitlement management built in
Manage STB, OTT box and IPTV device lifecycles, concurrent stream limits, and in-app purchases — all in one place, with auto-provisioning.
TM Forum Open API certified
Enterprise-grade compliance built in — connect to app stores, OTT/CAS vendors and B2B SVOD platforms with pre-integrated provisioning adaptors.
1 Based on aggregate performance data from CRM.COM customers and global stats. Results may vary.
Who it’s for
OTT billing and subscription management for every media operator type.
CRM.COM’s OTT billing platform is purpose-built for media businesses monetising content through SVOD subscriptions, usage-based pricing, PPV billing and bundled services.
eTV runs subscription management and billing on CRM.COM for Openview, its South African satellite service that layers optional Pay-TV bouquets on top of free-to-air viewing.
Subscription billing
OTT and IPTV subscription billing for every media monetisation model.
CRM.COM supports every billing model media operators need — from simple monthly SVOD subscriptions to complex usage-based charging, PPV and hybrid models — all in one TM Forum-compliant platform.
1
Subscription Models
SVOD, TVOD, AVOD and hybrid subscription billing
Manage SVOD recurring billing, TVOD transactional charging and AVOD ad-supported access in a single platform — with support for hybrid and freemium models.
2
Pay-Per-View
PPV and transactional video billing with real-time entitlement
Handle one-off event billing, PPV purchases and in-app transactions — with real-time entitlement management and automatic access provisioning.
3
Billing Frequencies
Any billing cycle — monthly, annual, usage or event-driven
Pre-bill or post-bill. Bill annually, monthly, weekly or based on usage — with anniversary or period billing, proration, dunning and automatic retry logic.
4
Allowance-Based Billing
The hybrid model most platforms can't do
A termed service that grants consumption rights rather than flat access — ten titles a month, £30 of content a cycle. Usage tracks in real time, with an authorisation check before every purchase completes, so a subscriber never gets a title they weren't entitled to.
Platform capabilities
Everything a media operator needs in one platform.
From subscriber onboarding and device management to cashback wallet promotions and B2B partnerships — no stitching required.
entitlement management
A subscriber management system for device access and content control across the household.
Manage content entitlements, in-app purchases and media devices in one place. Sell, rent and charge usage for any media device — STB, decoder, OTT box or IPTV box — and define concurrent stream limits per account.
- Device-level entitlement and access provisioning
- Concurrent stream management per subscription tier
- In-app purchase billing and app store synchronisation
- STB, OTT box and decoder lifecycle management
- Family and household clusters with per-member allowances — the mechanics behind paid sharing and extra-member charging
Bundling & Upsell
Powerful bundling to increase ARPU and reduce churn.
Bundle and unbundle media assets to offer packages or à la carte. Give subscribers the flexibility to upgrade, add services and combine offerings — increasing repeat revenue while improving the viewing experience.
- Flexible package and à la carte bundle management
- Upsell and cross-sell workflows via UI or API
- B2B connectivity with global SVOD platforms
- Subscription onboarding via CRM.COM wallet authentication
Cashback Wallet & Retention
Cashback rewards and wallet promotions to retain OTT subscribers.
Drive sustainable retention with behaviour-based cashback promotions powered by real-time BI segmentation. Reward new sign-ups, referrals and your most loyal subscribers — reducing churn before it happens.
- Real-time subscriber segmentation for personalised cashback
- Cashback rewards for new sign-ups, referrals and long-term subscribers
- Unified eWallet for bill payments and cashback redemption
- Churn prediction and proactive retention promotion triggers
AI Hyper-personalisation
A unique offer for every subscriber, generated automatically.
Every subscriber has different viewing habits, a different plan, and a different reason they might churn. CRM.COM's AI analyses each subscriber's behaviour — content consumption, billing history, engagement and timing — and automatically generates the most relevant cashback offer or promotion to keep them subscribed. No manual segmentation. No guesswork.
- AI selects the best cashback amount, discount, or bundle upgrade per subscriber
- Triggers on churn signals — lapsed viewing, failed payments, plan downgrades
- Adapts to behaviour over time as subscribers engage, upgrade, or reduce activity
- One campaign configuration, thousands of individually personalised offers delivered
AI Offer Engine — Subscriber Retention [illustrative example]
David Smith
Premium plan · lapsed 18 days 15% cashback next bill
Maria Kim
Basic plan · high sports usage Free Sports upgrade — 1 month
Leo Park
Standard plan · payment failed €5 wallet credit on retry
App Store & Provisioning
App store subscriptions and plug-and-play OTT provisioning.
Publish digital services to app stores for customers to subscribe and pay via their own payment methods. Subscription and payment events are synchronised via webhooks. Pre-embedded provisioning adaptors for OTT, IPTV and conditional access (CAS) vendors simplify delivery.
- App store subscription publishing and payment sync via webhooks
- Pre-integrated provisioning adaptors for OTT and IPTV vendors
- Custom integration plug-ins via CRM.COM Integration APIs
- Multi-country, multi-tax and multi-duty compliance built in
Skynet, Myanmar's nationwide DTH broadcaster and part of Shwe Than Lwin Media, runs its subscriber billing and eWallet on CRM.COM — alongside an OTT integration reaching digital-first viewers.
B2B Partnerships
Ready to modernise your OTT and media subscription billing platform?
Unlock new revenue streams by connecting with peer businesses through CRM.COM Business Communities — joint promotions, B2B marketplace access and wallet-powered partner billing, all settled automatically.
- B2B Marketplace. Make your content catalogue available to partner brands to sell — you invoice, they fulfil, CRM.COM settles automatically.
- Affiliate Commerce. Enable B2B merchants to fund and run cashback promotions targeted to your subscriber base.
- Commerce Pools. Publish content packages to partner ecosystems — allowing other businesses to reward their customers with your media subscriptions.
- Content-Partner Funded TVOD. Rights holders fund a cashback offer against a specific catalogue or mid-tier title — redemption-verified and settled automatically between you and the content partner.
- Shoppable AVOD Commerce. When a viewer taps a product inside ad-supported content, we take the order and payment from their wallet and settle the advertiser's contribution — the brand funds the value, not you.
- Wallet Authentication. CRM.COM Wallet acts as the subscriber EID for B2B SVOD platform onboarding and B2B charge settlement.
Success story
VTVcab monetises TV content to 2M+ subscribers via CRM.COM.
VTVcab, one of Vietnam’s leading pay-TV operators, uses CRM.COM to power subscription monetisation, customer engagement and scalable content commerce across a large subscriber base — replacing legacy billing with a modern, unified platform.
2M+
Active subscribers
#1
Subscription TV provider in Vietnam
Challenge
VTVcab needed a modern platform to replace its in-house billing system and support rapid subscriber growth across Vietnam.
Solution
CRM.COM replaced hundreds of in-house built processes with a single subscription billing and identity management platform — migrated with automated tooling.
Result
Vietnam's #1 subscription TV provider, now running 2M+ subscribers on CRM.COM — a CRM.COM customer since 2013.
Other industries
CRM.COM across five industries.
The same platform, purpose-built for the specific billing and loyalty requirements of each vertical.
Ready to modernise your
media subscription billing?
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