energy — Fuel, EV & energy retail
The repeat revenue platform for fuel, energy & EV charging billing.
Every transaction across your network — cash or card, registered or anonymous, whatever POS is running the till. Fuel margins compress. Repeat customers compound. CRM.COM runs the revenue stack for your entire network from day one, then grows registered customer clusters into it over time — consumers, families, small fleets, employee allowance groups, corporate accounts. Each one worth more the longer they stay.
What is changing on the forecourt
The till is becoming one touchpoint among many. Your revenue engine has to reach all of them.
Self-service is arriving faster than most estates were built for, station counts are growing through acquisition and franchise faster than systems are being unified, and fuel margin alone no longer decides who wins. The operators pulling ahead are the ones turning every visit into a reason to come back.
~80%
of forecourt transactions could be self-service within 3–5 years — an estate built around the manned till is built around a shrinking share of trade1
10–20%
more repeat customers for operators running the CRM.COM revenue stack, with 10%+ higher revenue per transaction1
88%
of fuel retailers are concerned about competing with home, workplace and destination EV charging — loyalty is the differentiator1
10M+
transactions a year run on CRM.COM by EKO Cyprus, live since 2005 across 100+ stations1
Why energy operators choose CRM.COM
Works with the POS you already run
The revenue stack reaches every station regardless of which POS vendor is at the till. Fragmented estates from acquisition or franchise don't need unifying first — and nothing needs ripping out to get started.
Fuel, EV and fleet billing in one platform
Fuel top-ups, per-kWh EV charging, fleet credit accounts and usage allowances, all billed in real time from one system. One rules engine, so mixed fleets don't need two.
A cashback wallet that drives repeat fill-ups
Reward every fuel top-up, EV charge and in-store purchase into a branded wallet, spendable at the pump. Transactional visits become repeat ones.
Runs whether the network is up or not
Commerce Edge keeps the station trading through loss of connectivity, then synchronises with guaranteed delivery and ordering when the link returns.
1 Based on aggregate performance data from CRM.COM customers and global stats. Results may vary.
No rip-and-replace
Keep your tills.
Keep your ERP.
Change the layer that grows revenue.
An energy retail estate runs two stacks, and they don’t have the same lifespan. The operational stack — ERP, forecourt hardware, station management — is stable and expensive to disturb. The revenue stack — customers, wallet, loyalty, promotions, fleet accounts, subscriptions — is where commercial agility lives, and where most operators are held back by a system chosen a decade ago.
CRM.COM replaces only the second one. Your SAP stays. Your forecourt vendor stays. Your existing POS estate stays, however many vendors it spans.
the adoption path
You don't need a loyalty rollout on day one.
Most platforms in this space require a registered customer base before they do anything for you. Ours doesn’t. CRM.COM runs the revenue backbone for your whole network from the first day — every transaction, including cash and anonymous customers, at every station. Registered clusters then layer in at whatever pace suits your commercial plan.
The whole network, day one
Every transaction across every station runs on the revenue stack — cash, card, anonymous, registered. No enrolment required.
Consumers and families
Wallet, cashback and targeted promotions for the customers who identify themselves. Families share a balance and an allowance.
Fleets, SMEs and employee groups
Small fleets, corporate accounts and employee allowance groups, each with their own credit limits, consumption caps and category rules.
Station in the App
The whole brand in your customer's pocket — pump release, payment, rewards, orders and services, with no cashier in the loop.
Who it’s for
Built for energy brands competing on repeat customers, not just litres.
CRM.COM is purpose-built for fuel and energy retailers, EV charging networks and fleet service companies introducing loyalty, wallet, fleet billing and digital commerce across a growing network. The sweet spot is the ambitious mid-to-large brand — hundreds to low thousands of stations, often with a mixed POS estate from acquisition or franchise.
billing models
Flexible energy billing for every revenue model.
From prepaid fuel top-ups and fleet credit accounts to EV subscription plans and usage-based charging — CRM.COM handles every billing model across fuel, EV and energy retail in one platform.
Corporate fleet billing with credit limits and usage controls
Manage corporate fleets, family clusters and individual drivers with tailored credit limits, consumption allowances and usage caps. Authorise transactions at pumps and chargers in real time via OTP and mobile app.
EV charging billing and usage-based energy subscriptions
Bill EV charging sessions, renewable energy subscriptions and gas/electricity usage in real time. Support termed, usage-based, hybrid and one-off charging across any energy service type.
Forecourt and convenience commerce with wallet payments
Fuel, EV, wet stock, dry stock and convenience retail in one commerce model with one customer identity. Accept wallet payments, apply promotions and issue receipts at the forecourt, online and offline — through Energy Node at stations where we run the till, or through your existing POS where we don't.
Platform capabilities
Everything an energy operator needs in one platform.
From forecourt device control and fleet management to loyalty wallet promotions and B2B partner ecosystems — no legacy system stitching required.
Commerce Edge
The CRM.COM platform, resident at every station — online and offline.
Commerce Edge is not a point of sale. It’s the CRM.COM platform itself, running on a small appliance at the site: catalogue, pricing, customers, promotions, wallet and transaction capture, exposed through the same API as our cloud. Any till, kiosk, pump-side terminal, mobile app or third-party POS calls the same commerce brain at the same station — whether the network is up or not.
- The same API at the station as in the cloud — integrate once, works in both
- Continuous trading through loss of connectivity, with guaranteed-delivery synchronisation
- Works alongside the POS you already run — no rip-and-replace
- Not energy-specific: the same edge serves retail, telecom and fintech networks
Commerce Edge
energy node
The forecourt application — with every device behind a plugin.
Energy Node is the energy retail touchpoint built on Commerce Edge. It owns the physical world at the station: forecourt control, payment terminals, peripherals — each behind a published plugin interface that CRM.COM, your own team, or the equipment vendor can build against. A payment provider integrating their terminal is writing one plugin, not waiting on our roadmap.
- Forecourt controller plugins — pumps, authorisation, deliveries, pricing, tanks, day and night operation. DOMS supported today
- Payment terminal and payment provider plugins — unattended terminals, pump-side devices and card acquirers
- Fiscalisation as a per-country plugin, not a fork of the codebase
- Cashier till, self-service kiosk and pump-side terminal from one thin client
- Wet stock, dry stock, cash management, shifts, period close and receipts
Energy Node
Fleet & Vehicle Management
Secure fleet billing, driver authentication and real-time pump release.
Manage corporate fleets, family clusters and EV charging from one wallet-powered system. Enable driver authentication via OTP, set credit and consumption limits per vehicle or driver, and release pumps and chargers via the mobile app — with real-time notifications on every transaction.
- Manage vehicles, drivers and fleet hierarchies
- Set credit and consumption limits per segment
- OTP-authorised pump and charger release via mobile
- Real-time SMS and in-app transaction notifications
fleet & fuel card management
Real-time controls, for every vehicle, every fuel card, every driver.
Company-to-vehicle-to-driver hierarchies, credit limits, category restrictions and consumption caps — configurable by the fleet admin, enforced in real time at the pump or charger. Fuel card and EV charging spend both run through the same rules engine, so mixed fleets don’t need two systems.
- Credit limits and consumption caps set per vehicle, driver or fleet segment
- Category restrictions — fuel-only, EV-only, or fuel plus in-store spend
- OTP or app-based authentication releases the pump or charger for approved drivers
- One rules engine covers company fuel cards, EV charging accounts and mixed fleets
Fleet & Fuel Card Engine — Active Accounts [illustrative example]
James Cole
Anna Petrou
Fleet Admin — Category Rule
ev charging
EV charging, billed like any other pump.
An EV charger plugs into the same commerce layer as your pumps and till — no separate system, no rip-and-replace. kWh usage bills alongside fuel and in-store purchases from one wallet, so customers earn and spend cashback across every energy type. Adding EV charging to your network is a configuration step, not a re-platform.
Loyalty Wallet & Retail Rewards
Cashback wallet loyalty that turns every fill-up and EV charge into a repeat visit.
Boost loyalty with energy-focused promotions delivered directly to the customer’s wallet. Reward timely payments, long-term subscribers and referrals with meaningful cashback. Design campaigns around smart consumption — promote off-peak charging, green energy plans or high-margin services.
- Cashback rewards for fuel, EV and in-store purchases
- Segment-specific offers — fleets, families, frequent customers
- Gamified experiences — scratch cards, draws, prize catalogues
- Contactless wallet payments at the pump and in-store
Stock & Performance Monitoring
Full visibility of fuel assets, stock and station performance.
Monitor the performance of your station network for commercial operations. Track wet stock levels, dry stock inventory and convenience store sales. Receive automated self-billing invoices, performance reports and consumption insights — and process manual transactions where needed.
- Wet stock monitoring and tankage management
- Dry stock and convenience store inventory management
- Automated self-billing invoices and reports
- Station-level performance dashboards and insights
B2B Partnerships
Strengthen your energy brand with wallet-powered B2B partnerships.
Unlock new revenue streams by connecting with peer businesses through CRM.COM Business Communities — peer-funded promotions, B2B marketplace access and wallet-powered partner commerce, all settled automatically.
Success story
EKO transforms 100+ stations with fleet billing and wallet-powered loyalty via CRM.COM.
EKO Cyprus, a wholly-owned subsidiary of HELLENiQ ENERGY and the leading fuel retailer in Cyprus, uses CRM.COM to power fleet billing, station management and the EKO Smile loyalty programme — processing over 10 million transactions per year since 2005.
Fuel is a commodity — without a way to identify who's behind each transaction, every fill-up is a one-off, with no way to tell a loyal customer from someone who never returns. EKO needed unified loyalty, payments and fleet billing across 100+ Cyprus stations to turn those one-time transactions into measurable relationships.
CRM.COM runs EKO Smile end-to-end — the app captures every visit in real time, a branded eWallet and tiered rewards fund the incentives, and fleet billing (per-driver, per-vehicle limits with automated settlement) runs on the same platform as consumer loyalty.
Registered EKO Smile members spend up to 45% more per visit and generate 25%+ of total revenue, with 100K+ app downloads and multiple innovation and mobile excellence awards across Cyprus.
Other industries
CRM.COM across five industries.
The same platform, purpose-built for the specific billing and loyalty requirements of each vertical.
Ready to grow
repeat revenue across your network?
Start with the revenue backbone for every station, and grow your repeat customer clusters into it.
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