Question 1

What is CRM.COM?

Accepted Answer

CRM.COM is a unified commerce and subscription billing platform that helps businesses monetise, retain and grow repeat revenue — online and in-store. It brings together customer identity management, branded eWallet payments, cashback rewards, subscription and usage-based billing, and B2B partner commerce into a single platform. Every brand goes to market with its own fully branded white-label app. CRM.COM is used by leading businesses across media, telecom, retail, energy and fintech in 30+ countries worldwide.

Question 2

Which industries does CRM.COM serve?

Accepted Answer

CRM.COM is purpose-built for five industries: Video and Media (OTT, IPTV, Pay-TV, SVOD operators), Telecom and IoT (MVNOs, ISPs, mobile operators), Finance and FinTech (branded eWallet providers, embedded finance platforms), Energy (utility providers and EV charging networks), and Retail and Hospitality (multi-location retailers, franchise networks, quick service and hospitality brands). Each industry has dedicated functionality built into the platform rather than generic features adapted to fit.

Question 3

Does CRM.COM support both subscription and usage-based billing?

Accepted Answer

Yes. CRM.COM supports fixed recurring billing, usage-based billing, tiered pricing, pay-per-view and hybrid models — all within the same platform. Businesses can manage the full subscription lifecycle including activations, upgrades, downgrades, dunning and cancellations, with automatic proration and configurable billing periods. This makes CRM.COM suitable for OTT and media operators, telecoms and MVNOs, energy providers, EV charging networks, SaaS businesses and any brand running a subscription or consumption-based revenue model.

Question 4

Does CRM.COM use loyalty points or cashback rewards?

Accepted Answer

CRM.COM uses cashback rewards, not loyalty points. Instead of accumulating points that expire or lose value, customers earn real monetary value directly into their branded eWallet — which they can spend at their next purchase, online or in-store. Rewards are funded by the merchant or by partner brands through Commerce Pools, enabling cross-brand cashback ecosystems. This model drives higher redemption rates, stronger repeat purchase behaviour and greater perceived value compared to traditional points-based loyalty programmes.

Question 5

How does CRM.COM integrate with external systems?

Accepted Answer

CRM.COM is API-first and fully integrated — it connects to ERPs, payment gateways, messaging platforms, POS systems and custom applications through the CRM.COM REST API. For AI-powered workflows, CRM.COM also provides an MCP Server that allows any MCP-compatible AI agent to query and act on billing, loyalty and commerce data in real time. Pre-built integrations include Stripe, Revolut, PayPal, and provisioning connectors for OTT and telecom platforms. Most businesses go live within weeks, not months.

Question 6

Why choose CRM.COM?

Accepted Answer

CRM.COM is the only platform that combines subscription billing, usage-based charging, branded eWallet payments and cashback rewards in a single, API-first solution — purpose-built for the industries that run on repeat revenue. Unlike generic billing or CRM tools, CRM.COM connects every touchpoint from first customer interaction to repeat purchase, giving brands a complete revenue stack they can go live with in weeks. It is TM Forum certified, GDPR compliant, OWASP security tested and hosted on AWS — built for enterprise deployments at scale, across 30+ countries.

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