From first interaction to repeat revenue: customer identity, wallet payments, commerce, subscription billing and B2B partner funding — all in one platform alongside the systems you already run.
Repeat customers
Double-digit %
more engaged repeat customers, across CRM.COM deployments
Transaction ARPU
Double-digit %
more transaction ARPU, across CRM.COM deployments
Trusted by leading businesses worldwide
Built for repeat revenue growth. Engineered for scale.
Customer identity and self-service, wallet payments and rewards, product management, commerce, recurring billing and B2B partner ecosystems — all connected, all in one platform.
Hyper-personalisation driven by RFM and LTV insights. An AI assistant that guides your team through every task. Extend with AI agents and custom apps via the CRM.COM MCP Server.
Self-onboard with ready-made tools, pre-built integrations and guided setup. Start growing repeat revenue from day one.
Connect your entire ecosystem — ERPs, messaging platforms, payment gateways and custom apps through the CRM.COM API. Build on top, integrate anything, go live in weeks.
No Rip-and-Replace
Most platforms in this space arrive coupled to something. Converged billing suites come welded to their own charging engine. Loyalty tools want to own the customer record. Forecourt vendors want the till. Buying the commercial layer means replacing the operational one — a multi-year programme with real risk attached.
We don't ask for that.
We take identity, wallet, plans and allowances, billing, rewards and settlement — and connect to the rest. That is the difference between a modular swap-in measured in weeks and a transformation measured in years.
funded value
Generous rewards are easy to design and hard to afford — which is why most businesses quietly water theirs down.
Through Commerce Pools and B2B partner funding, suppliers fund retail promotions. Merchants fund cardholder cashback. Content partners fund catalogue titles. Brands fund shoppable moments. Same engine, across all industries.
CRM.COM settles the money automatically between every party involved. Multi-party settlement is the piece that makes it work, and the reason most businesses can't run this model today.
grow repeat revenue faster
One platform, four integrated applications — identity management, eWallets and promotions, subscriptions and commerce, business communities — each one a compounding driver of repeat customer revenue.
Identity Management
Basket-level purchase data feeds real-time segmentation, RFM and LTV scoring — powering personalised offers across your wallet, billing and commerce.
Explore customer identity and segmentation →eWallets & Promotions
Stored value, cashback and gift passes built natively into every journey — funded by you or by your partners, so the cost doesn't always come from your margin.
Explore branded eWallet and cashback rewards →Subscriptions & Commerce
Fixed, usage-based, hybrid and allowance-based billing — manage the full subscription lifecycle, including dunning and proration, without custom engineering.
Explore subscription billing and commerce →Business Communities
Suppliers, merchants and partners can fund your customers' value — CRM.COM settles automatically between every party. One wallet, one login, every brand.
Explore B2B commerce and partner networks →One platform. Five industries. Zero compromises.
From lead to cash — identity management, CRM, wallet and retention, subscriptions and billing, all in one platform. Built for OTT, broadcast and digital media operators growing global subscriber bases.
From lead to cash — CRM, wallet and retention, subscriptions and billing, all in one BSS platform. Keep your OCS and charging engine — we take plans, allowances, billing, wallet and rewards on top, built for digital telecom and IoT operators ready to scale.
One PSD2-compliant platform behind all three: value-added services your merchants will pay for, a merchant-funded rewards network you own outright, and plan-based pricing for your own financial products.
From consumers to fleets — identity management, CRM, wallet and retention, subscriptions and billing, delivered to every pump, charger and till. Runs alongside whatever’s controlling your forecourt hardware today — no rip-and-replace.
We see the whole basket, not the total — full SKU-level capture powering wallet rewards and supplier-funded promotions across POS, online, quick commerce and your branded app, all in one platform.
CRM.COM × AI
The CRM.COM MCP Server enables AI-powered tools to interact directly with the CRM.COM platform documentation and knowledge base. Development teams can connect any MCP-compatible AI agent to query and act on billing, loyalty and commerce data using CRM.COM APIs, schemas, webhooks and integration guides in real time. Build intelligent workflows in minutes.
@crmcom/self-service-sdk npm package — 20 modules, 180+ methods for portals and mobile appsHelps key users set up and use CRM.COM faster — from onboarding to day-to-day operations.
Auto-categorises products and provides suggested descriptions to keep your catalogue clean.
Creates individual customer-level offers using RFM and LTV insights.
Ask any business question in plain language — instantly get charts, tables or KPIs from your live data, and save the results as a segment.
The numbers behind the platform
Trusted by leading businesses across media, telecom, retail, energy and fintech — managing over 30M active subscriber and loyalty wallet journeys, processing $1.2B+ in subscription and transaction volume annually, across 30+ countries worldwide.
why crm.com
Identity, billing, loyalty and payments on one customer record and one set of rules, integrated with the operational systems you already depend on. No rip-and-replace.
Cashback goes straight into a branded eWallet — not points that expire. Real money drives measurable repeat purchase, online and in store.
Fixed, usage-based, tiered, pay-per-view, allowance-based or hybrid, with proration, dunning and revenue recognition built in.
Supplier, merchant and partner-funded promotions with automated multi-party settlement — value for your customers that doesn't come out of your margin.
A fully branded white-label app — identity, wallet, commerce, subscriptions and rewards — configured and published without writing code.
TM Forum certified, GDPR compliant, OWASP tested and hosted on AWS — processing over $1.2B in subscription volume annually across 30+ countries.
EKO Cyprus transforms fuel retail with the EKO Smile app.
"Working with CRM.COM has completely transformed how EKO manages our station network and customer loyalty. The result: stronger customer retention, increased revenue and multiple innovation awards for our brand."
Eurobank scales its Epistrofí cashback loyalty programme across Greece.
"This innovative cashback loyalty scheme by CRM.COM allowed us to grow our cardholder base which subsequently increased card spending at our partners' premises while delivering tangible rewards at the point of sale."
Costa Coffee Cyprus reaches #1 in the App Store Food & Drink category.
With CRM.COM's cashback eWallet, branded mobile app and integrated online ordering, Costa Coffee Cyprus turned everyday coffee purchases into a top-ranked loyalty experience — driving stronger retention and real-time personalised promotions.
VTVCab bills 2M+ subscribers on CRM.COM across Vietnam.
VTVCab replaced its in-house billing platform with CRM.COM, automating subscriber management, recurring billing and device provisioning — scaling VOD and OTT services to millions of subscribers nationwide.
fly.cool scales to 10K+ subscribers in months, not years.
fly.cool partnered with CRM.COM to automate its entire BSS stack — subscriber onboarding, billing, device management and RICA compliance — going live in weeks and scaling to thousands of subscribers within its first year.
FREQUENTLY ASKED QUESTIONS
CRM.COM is the repeat revenue platform for proud businesses in media, telecom, energy, retail and fintech. It unifies customer identity, wallet payments and promotions, product management, commerce, recurring billing and B2B partner ecosystems — in a single platform that runs alongside the systems already in place, now extensible with AI apps and integrations through an intelligent chat interface.
CRM.COM is purpose-built for five industries: Video and Media (OTT, IPTV, Pay-TV, SVOD operators), Telecom and IoT (MVNOs, ISPs, mobile operators), Finance and FinTech (branded eWallet providers, embedded finance platforms), Energy (utility providers and EV charging networks), and Retail and Hospitality (multi-location retailers, franchise networks, quick service and hospitality brands). Each industry has dedicated functionality built into the platform rather than generic features adapted to fit.
Yes. CRM.COM supports fixed recurring billing, usage-based billing, tiered pricing, pay-per-view and hybrid models — all within the same platform. Businesses can manage the full subscription lifecycle including activations, upgrades, downgrades, dunning and cancellations, with automatic proration and configurable billing periods. This makes CRM.COM suitable for OTT and media operators, telecoms and MVNOs, energy providers, EV charging networks, SaaS businesses and any business running a subscription or consumption-based revenue model.
CRM.COM uses cashback rewards, not loyalty points. Instead of accumulating points that expire or lose value, customers earn real monetary value directly into their branded eWallet — which they can spend at their next purchase, online or in-store. Rewards are funded by the merchant or by partner brands through Commerce Pools, enabling cross-brand cashback ecosystems. This model drives higher redemption rates, stronger repeat purchase behaviour and greater perceived value compared to traditional points-based loyalty programmes.
CRM.COM is API-first and fully integrated — it connects to ERPs, payment gateways, messaging platforms, POS systems and custom applications through the CRM.COM REST API. For AI-powered workflows, CRM.COM also provides an MCP Server that allows any MCP-compatible AI agent to query and act on billing, loyalty and commerce data in real time. Pre-built integrations include Stripe, Revolut, PayPal, and provisioning connectors for OTT and telecom platforms. Most businesses go live within weeks, not months.
CRM.COM is the only platform that combines subscription billing, usage-based charging, branded eWallet payments and cashback rewards in a single, API-first solution — purpose-built for the industries that run on repeat revenue. Unlike generic billing or CRM tools, CRM.COM connects every touchpoint from first customer interaction to repeat purchase, giving businesses a complete revenue stack they can go live with in weeks. It is TM Forum certified, GDPR compliant, OWASP security tested and hosted on AWS — built for enterprise deployments at scale, across 30+ countries.
Join leading media, telecom, fintech, energy and retail businesses building lasting customer value.
No credit card required · Setup in weeks · Cancel anytime