Truly collaboration-enabled rewards allowing merchants to easily join schemes and fund awards and spends
CRM.COM is designed to help you introduce rewards to your payment product customers (cardholders) via payment-linked reward schemes which are fully merchant funded. CRM.COM allows you to award your cardholders based on their purchases at participating merchants and the usage of their payment cards. Cardholders collect cashback in their eWallets which are auto-spent, i.e., credited back into their bank card.
Global offers are introduced by the bank and applied on all participating merchants but merchants also have the ability to set up merchant specific offers applied only at their stores.
Conditional cashback allows you to introduce awards in the range of 10% – 20% because the awards can be channeled towards specific products, months, days, times or outlets, where the benefit for the merchant is higher. This allows for better utilization of free capacity and the promotion of slow or out of season products.
The CRM.COM card-linked reward schemes provide huge incentives for all parties involved. Merchants benefit from the extensive marketing and promotion performed by the bank which result in increased customer visits and higher revenue. Cardholders benefit from cashback credited into their card simply by doing their everyday shopping. The reward schemes are self-funded by merchants which significantly lower the costs for the bank while increasing bank card usage.
Own product rewards allow the fintech or bank to award customers who have accomplished specific financial achievements or have reached specific key product objectives.
A few examples are:
CRM.COM continuously innovates in the area of frictionless rewards. Customer purchases are matched automatically to the available commerce pool and redeemed automatically to an open balance in the CRM.COM wallet. Based on set thresholds set by the business, the open balance is credited back into their payment card.
The process is performed automatically at the back-end with no card terminal changes required, eliminating the chances of human error during the transaction and allowing for an easier and faster project launch.