CRM.COM

Payment-linked Rewards

Truly collaboration-enabled payment-linked, bank rewards allow merchants to easily join schemes and fund awards and spends

loyalty system

Fintech and bank rewards with real value

CRM.COM helps you introduce bank rewards to your payment product customers (cardholders) via payment-linked reward schemes. The schemes are fully merchant funded.

Additionally, CRM.COM allows you to award your cardholders based on their purchases at participating merchants and the usage of their payment/bank cards. Then, cardholders collect cashback in their eWallets which are auto-spent, i.e., credited back into their bank card.

Furthermore, global offers that the bank introduces are applied on all participating merchants. Plus, merchants also have the ability to set up merchant specific offers applicable only at their stores.

Bigger, conditional awards

Conditional awards mean bigger bank rewards. Conditional cashback allows you to introduce awards in the range of 10% – 20%. Simply because you can channel the awards towards specific products, months, days, times or outlets, where the benefit for the merchant is higher. This allows for better utilization of your free capacity and the promotion of your slow or out of season products.

loyalty system

Rewards with benefits

Card-linked bank rewards provide huge incentives for all parties involved. Merchants benefit from the extensive marketing and promotion performed by the bank. Subsequently, this results in increased customer visits and higher revenue. Cardholders benefit from cashback credited into their card simply by doing their everyday shopping. Bank rewards schemes are self-funded by merchants which significantly lower the costs for the bank while increasing bank card usage.

rewards system

Own product rewards

Own product rewards allow you to award your customers who have accomplished specific financial achievements. Or award those who have reached specific key product objectives.

A few examples are:

  • Get a vehicle finance and earn $50 cashback
  • Don’t miss a loan installment and earn $30 cashback to spend at selected merchants
  • Use eBanking and do 10+ transactions in a calendar month and earn $3 cashback

Flexible spends without card terminal changes

CRM.COM continuously innovates in the area of frictionless rewards. Bank rewards are no exception. CRM.COM automatically matches customer purchases to the available commerce pool. The awards are redeemed automatically to an open balance in the CRM.COM eWallet. Based on set thresholds you define, CRM.COM credits the open balance back into the customers’ payment cards.

Meanwhile, CRM.COM handles this process automatically at the back-end with no card terminal changes required. This eliminates the chances of human error during the transaction. Additionally, it results to an easier and faster project launch.

bank rewards

Are you launching a payment-linked rewards platform or planning to replace your existing bank rewards to boost your card usage and enhance your brand image?