Cyprus's largest DIY retailer achieving repeat customers with CRM.COM.
Superhome Center runs its cashback loyalty programme “mySUPERHOME app” on CRM.COM — one platform connecting real-time rewards to every purchase across its stores, without changing its point-of-sale.
The challenge
1 loyalty programme. 6 stores. 65,000+ products.
Superhome Center wanted to replace fragmented, card-based rewards with a single digital loyalty experience that gives customers real-time visibility of earned benefits and lets the retailer personalise incentives by purchase behaviour — without disrupting checkout across any of its six stores or losing margin control across more than 65,000 SKUs.
The solution
A digital wallet, tiered cashback, and real-time rewards — all on CRM.COM.
The mySUPERHOME app runs on CRM.COM: customers earn cashback into their digital wallet on every purchase, scan their app barcode at checkout to earn and redeem instantly, and watch their balance update in real time — no physical loyalty card needed.
Tiered cashback wallet
Four membership tiers — Bronze to Platinum — lift cashback from 0.5% up to 2%, based on a customer's spend over the past 12 months.
Real-time wallet visibility
Earned cashback appears in the app immediately, tracked in the “Commerce” section with full balance and history.
QR / barcode redemption
Customers scan their app barcode at the till to earn and redeem rewards on the spot, with no extra hardware needed.
Personalised offers
Targeted promotions are delivered directly through the app, based on individual purchasing behaviour.
Free, digital-first membership
Membership is free and open to all Cyprus residents 18+, replacing plastic loyalty cards entirely.
One app, six stores
The same loyalty experience across all six Superhome Center stores in Nicosia, Limassol, Larnaca and Paphos.
Integrations
Connected to what's already running in every store.
CRM.COM’s unified commerce architecture connects in-store purchases to the mySUPERHOME app without requiring any changes to Superhome Center’s point-of-sale infrastructure.
The results
Real rewards, redeemed in real time.
Since launch, thousands of customers have registered for the mySUPERHOME app, earning and redeeming cashback across all 6 stores. Average customer spend increased by double-digit% as tiered incentives encourage higher purchase volumes, while cashback redemption rates doubled — far outpacing traditional points-based loyalty schemes.