Active Contact
A contact who either (a) holds an account with a lifecycle status of Active or Suspended, or (b) has completed at least one qualifying transaction in the past 12 months. Qualifying transactions include financial or wallet transactions and CRM interactions such as communications, leads, orders, purchases, achievements, referrals, service requests, activities, or subscriptions. Fees are calculated on the highest number of Active Contacts reached at any point (High Watermark model).