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EKO SMILE CYPRUS | EKO Customer Success | CRM.COM Case Study

Company

IoT Billing | Asset Monetisation | Device Selling & Rentals | Security Billing System| Security Billing | security Software | Alarms Billing | Device Management | iot billing platform | DaaS management | inventory software | EKO Cyprus | EKO Smile | EKO fleet billing | EV Billing | EV Charging | Fleet Billing Management | Energy Billing | Petrol station loyalty | Petrol retail rewards | Petrol station rewards | fuel rewards | Fleet Billing

EKO Cyprus Ltd is a wholly-owned subsidiary of HELLENiQ ENERGY and was established through the acquisition of BP Cyprus Ltd in 2002.

The company is active in the supply, transportation and marketing of liquid fuels, lubricants and LPG to commercial and industrial customers. 

Today, the company has a leading position in the Cyprus market with a network of 98 service stations under the EKO trademark. 

Industry

Energy

Customer Since

2005

Products Used

  • Identity Management
  • eWallets & Promotions
  • Subscriptions & Commerce

Challenge

The initial challenge for EKO was to migrate from the NCR Octane station management system and introduce a single software centrally that would provide fleet management and billing.

In addition, EKO had to remain competitive in the fuel retail industry and therefore an innovative loyalty solution was crucial to incentivise repeat fuel and in-store purchases.

Solution

CRM.COM designed and implemented a fleet billing and station management solution with real time integration to petrol stations to support approximately 10 million transactions per year. 

Powerful customer targeting and segmentation allows EKO to target specific segments in the Cyprus market (e.g. taxi drivers) and offer special offers and pricings based on consumption or achieved thresholds. 

The loyalty solution implemented for EKO is under the brand name EKO Smile and is an ultra modern and fully innovative mobile application which allows EKO customers to locate their nearest EKO station, release the fuel pump without exiting their vehicles, perform contactless payments while being awarded with Smiles redeemable via a gift catalogue, play games (e.g. scratch cards) or enter draws with expensive gifts.

subscription billing

Segmentation

Powerful targeting of specific segments in the Cyprus market (e.g. taxi drivers)

fleet management billing

Fleets

Fleet companies registered and assigned credit limit and usage limit

square loyalty program

Discounts

Special pricing and discounts for segments based on consumption or achieved thresholds

recurring revenue

Performance

Station managers can monitor the performance of their outlets via the station portal

Authorisation

Fuel pump authorisation and allowance check for drivers of the fleet business

B2B commerce

Settlement

A billing invoice is generated for each station

crm billing

App

Branded eWallet-based mobile app "EKO Smile" with innovative payment features

eWallet promotions

Smiles

Retail customers register for rewards and earn smiles on eligible transactions to redeem from gift catalogue

EV billing

Fuel

Release fuel pump and pay contactless without exiting the vehicle via the EKO Smile app

square loyalty program

Gamification

Enhanced customer engagement with the incorporation of in-app games (e.g. scratch cards)

crm billing

Donations

Fostering a sense of purpose, customers have the option to donate money to select charity organisations from within the app

crm billing

Lottery

Exciting draws with expensive gifts (e.g. luxury cars) for EKO Smile users with a high popularity

Results

Today, EKO manages its fleet and station network centrally under a single platform which resulted in increased customer revenue and widening of its market leading position.

The downloads and customer engagement of the EKO Smile app highlight the program’s rapid success and popularity and the customer eagerness to embrace contactless transactions, especially during the pandemic but not limited to. In 2020, EKO Cyprus has been honored with the Innovation Award at the OEB Innovation Awards and a total of 7 awards at the Cyprus Mobile Excellence Awards for the EKO Smile mobile app.

Fueling success in the energy industry

Onboard fleet companies and assign credits limits and product allowance

Subscription Management | Subscription Billing Software | recurring billing | subscription billing | OTT billing | DTT Billing | DTH Billing | IPTV Billing | VSAT Billing | VOD Billing | PPV Billing | Media Billing | Video Billing | Pay TV Billing | Telco Billing | Telecom Billing | Triple Play Billing | ISP Billing | Broadband Billing | Radius Billing | Retail Rewards | Retail Loyalty | Hospitality Rewards | CRM Billing | Energy Billing | EV Billing | Promotions Software

Authorise transactions at the stations based on company limits and allowance

Subscription Management | Subscription Billing Software | recurring billing | subscription billing | OTT billing | DTT Billing | DTH Billing | IPTV Billing | VSAT Billing | VOD Billing | PPV Billing | Media Billing | Video Billing | Pay TV Billing | Telco Billing | Telecom Billing | Triple Play Billing | ISP Billing | Broadband Billing | Radius Billing | Retail Rewards | Retail Loyalty | Hospitality Rewards | CRM Billing | Energy Billing | EV Billing | Promotions Software

Release pump or EV charger easily through the app secured with OTPs

Subscription Management | Subscription Billing Software | recurring billing | subscription billing | OTT billing | DTT Billing | DTH Billing | IPTV Billing | VSAT Billing | VOD Billing | PPV Billing | Media Billing | Video Billing | Pay TV Billing | Telco Billing | Telecom Billing | Triple Play Billing | ISP Billing | Broadband Billing | Radius Billing | Retail Rewards | Retail Loyalty | Hospitality Rewards | CRM Billing | Energy Billing | EV Billing | Promotions Software

Introduce rewards for retail customers with BI-driven promotions

EKO SMILE CYPRUS

Increase revenue and customer share of wallet with innovative payments

Subscription Management | Subscription Billing Software | recurring billing | subscription billing | OTT billing | DTT Billing | DTH Billing | IPTV Billing | VSAT Billing | VOD Billing | PPV Billing | Media Billing | Video Billing | Pay TV Billing | Telco Billing | Telecom Billing | Triple Play Billing | ISP Billing | Broadband Billing | Radius Billing | Retail Rewards | Retail Loyalty | Hospitality Rewards | CRM Billing | Energy Billing | EV Billing | Promotions Software

How petrol station networks can increase efficiency, profitability and customer loyalty with CRM.COM

crm billing

Enable efficient monitoring, tracking and billing of fuel consumption for corporate and commercial customers with fleets of vehicles. Automate data collection, fuel dispensing, and invoicing processes, reducing errors and administrative overhead.

crm billing

Foster customer loyalty and remain competitive in the fuel industry. By offering rewards, discounts or exclusive perks to loyal customers, petrol stations incentivize drivers to choose their station over competitors resulting in repeat visits.

crm billing

Gather valuable data on consumer behavior enabling petrol stations to tailor their offerings, marketing and operational strategies more effectively, ultimately enhancing the customer experience and business profitability.