eWallets are not only for banks and EMIs. Fintech is coming for merchants and the brands where launching an eWallet for their customer base offers huge benefits and advantages.
Recent trends on direct-to-consumer focus by the brand applies a lot for energy companies.
There is no doubt that the pandemic evolved eOrdering (the ability for a brand to accept orders across all channels) into a necessity.
The advanced digital world we live in, requires a new generation reward model. Gone are the times of point-based systems, customers collecting stamps or asking for their loyalty voucher.