Real Time Loyalty & Offers

The CRM.COM Real Time Loyalty solution enables card issuers and merchants to track and classify customer loyalty and importance and provide cash and non-cash offers at the point of sale (POS) on a real time basis.

The CRM.COM solution enhances the customer experience at the POS level and allows the merchant to retain and increase sales to its repeat customers.

Real time offers can be a cash back discount that can be used for subsequent purchases, an instant cash back discount, free items or points that are later redeemed for gifts and items.

The CRM.COM Solution is ideal for:

• Retailers that want to reward repeat customers with instant cash back that can be used for subsequent purchases at their outlets
• Retailers that want to track purchases and reward large commercial customers (such as petrol station fleet customers) with discounts on their monthly bill of rebates based on target levels of purchases
• Credit / Debit  card issuers that want to form a group of participating merchants that in turn offer cash back discount to the bank’s cardholders
• Loyalty operators that want to launch innovative loyalty schemes for multiple participating retailers and service providers

Solution Requirements

Ease of use, flexibility and efficiency are the core requirements of any loyalty system. A loyalty scheme is effectively a "currency", which can be drawn and spent by customers in many respects very similar ways to a credit card. It is also subject to similar issues as credit cards such as fraud and high volumes. Add to this the complexity of the award and the redemption rules, and loyalty systems are often more complex than the credit card systems themselves. It is therefore extremely important that the Loyalty software manages these complexities seamlessly in the background. Allowing the Loyalty operator to service large volumes of customers at a low cost per member.

CRM.COM Software Value Proposition and Benefits

CRM.COM Real Time Loyalty & Offers provides in a fully integrated web platform all the features required to run a loyalty system, however complex. It provides a specialised Loyalty Module as well as multiple CRM and cardholder features, such as automated statement processing, on-line redemptions and web card holder self service.

CRM.COM provides the following features in its standard release: