CRM.COM software is a turnkey Real-time Loyalty Solution that is designed to help retailers implement and manage sophisticated points based (or cash back) loyalty schemes.
Point (or cash) rewards are offered on purchases made at participating retail outlets and can be co-funded by your partner network, such as your suppliers or dealers. Partners have an incentive to join because they benefit from the advertising campaign and other marketing promotions carried out as part of your loyalty scheme as well as from increased sales to your customer base.
Key CRM.COM Business Processes and Functions
Retailer
- Uses the CRM.COM web platform to create and implement sophisticated loyalty schemes
- Uses the loyalty database, segmentation and campaign management tools in CRM.COM to segment customers and communicate with them in a personalised manner
- Provides targeted rewards at the point of sale (POS) when customers make qualifying purchases
- Utilises the CRM.COM reporting module on a regular basis to monitor scheme effectiveness
Cardholder
- Is assigned a loyalty account in CRM.COM with one or more cards (e.g. retailer loyalty cards) associated with it
- Makes purchases at participating retail outlets that are automatically matched against a set of loyalty offers defined by the retailer
- Earns rewards at the point of sale (POS) and spends them on subsequent purchases
- Uses a cardholder web interface to access own loyalty account details (account balance, etc.)
These business processes and functions are best illustrated using an example of a retailer loyalty scheme that can be managed through CRM.COM Software. It demonstrates the system’s configurability and flexibility in accommodating the needs of a retail organisation.