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Energy

Industry Challenges

The following are questions asked by most major energy retail Petrol station companies as they seek to strengthen their positions in the market ahead of increased competition.

How much customer information should the company capture and is the investment worth identifying the individual customer?
Are there enough profit margins to allow personalised customer management?
How easy is it for a company in the energy sector to move from mass marketing to a personalised offering and service approach?
How easy is it to practice proper customer management through a diverse network?
How easy is it to keep a "loyal" customer, especially in the energy sector?

Industry Solution Requirements

Address a segment of retail customers in a personalised manner
Reach and serve the specific customer segment through a dealer/partner network

CRM.COM Software Value Proposition and Benefits

Sell to and serve customers by working closely with all types of station partners (coco,codo,dodo,etc)
Introduce complementary products to targeted customer segment through all channels (web, outlets, call centre)

CRM.COM Software will allow you to identify a customer segment, either corporate or consumer, introduce a loyalty scheme and special offers (either own or third party products), convert new customers into long-term relationships and therefore increase revenues and market share. In this way, your company will enjoy completely new revenue streams from corporate nationwide agreements and increased revenues from targeting identified customers.

For more information on our specific solution, please click on our brochure.