Billing and Pay TV

Industry Challenges

The Billing / Pay TV industry is fast becoming a "technology" driven industry, switching fast from analogue to digital and delivering streaming and on demand Direct-to-home (DTH) content. In addition the opportunity to offer triple play (Pay TV, internet, telephony) to its subscriber base provides an opportunity as well as a challenge, requiring a much more dynamic billing platform as well as more intense and higher volume customer service processes.

Industry Solution Requirements

The number one requirement for the Pay TV company is integration, that is the ability to have one integrated system and database for their billing, financial, operational and CRM needs. In addition any SMS/CRM system needs to be tightly integrated to the Conditional Access platform, not only for subscriber billing records but also to manage and track the lifecycle of STBs and smart cards (activating, re-activating, etc).

Working with a diverse sales and delivery network is also very important, where agents and resellers sign up new subscribers and collect money while independent installers carry out the installations. All these of course require systems not only to be fully web based but also to have the logic and capability to deliver just the right data in a controlled manner to external parties.

CRM.COM Software Value Proposition and Benefits

CRM.COM Software for the Pay TV industry is a powerful SMS and CRM solution, fully web based and collaborative in a single platform. Not only does it offer a very advanced subscriber and billing system with an extensive billing engine that handles triple play, it also boasts extensive CRM features (sales tracking, marketing campaigns, service and delivery automation, call centre automation). It is also already integrated with leading Conditional Access vendors such as NDS.

CRM.COM Software provides the following features in its standard release: