Campaign management

Become a marketing power force.
Reach your target groups with maximum efficency.
Promote your products and services, and ensure a proper follow-up through successful, on-target campaigns at low cost and with measurable results.


Functionality Overview

Campaign Planning - Increase your chances. Ensure campaign success through detailed advance planning of both inbound and outbound campaigns. » Learn more Campaign Execution - Implement effective campaigns. Activate or cancel campaigns and repeat successful campaigns. » Learn more Campaign Monitoring & Reporting - Review the progress of current campaigns on-line, and evaluate the outcomes of previous campaigns. » Learn more Multi-Channel Campaigns - Target your market using outbound phone, email and postal campaigns. Mass Outbound Campaigns - Design and implement campaigns that automatically create workflows, and assign tasks to resources. » Learn more

Campaign Planning
Design and automate the whole campaign cycle:

Automate promotion of products or services to large groups of prospects. Administer and manage lists of target customers from a wide variety of sources. Schedule campaign delivery. Group together resources to implement a campaign. Standardize the flow of the campaign process. Plan multi-stage campaigns. Plan campaigns to be implemented across your network of business partners. Create pre-defined scripts and instructions for agents. Link entries of imported lists with existing contacts or customers. Define types of tasks and activities that will be instantiated in the course of execution, and assign them to the campaign resources.

Campaign Execution
Successfully implement, cancel or repeat ad hoc, continuous or recurrent campaigns:

Use automated work management in campaign implementation. Run small-scale pilot campaigns. Activate and deactivate campaigns in a planned or ad-hoc manner. Provide agents with rapid and easy access to associated information and forms. Provide agents with pre-defined script and instructions. Streamline campaign administration through mass result allocation to agents. Allow agents to work concurrently on multiple campaign tasks. Adjust the number of agents or prospects depending on campaign progress.

Campaign monitoring and reporting
Keep track of the progress and effectiveness of your campaigns at all times:

View running campaigns on-line. View previous campaigns. Monitor a campaign throughout its life cycle. Review campaign history for each customer. Review campaign history by product or service. Review campaign history by agent. Obtain detailed information on the effectiveness of campaigns. Phone inbound/outbound: CRM.COM Software operates with or without CTI. With CTI integration all communication actions (reply, dial, transfer, consult, progressive/predictive dialling, etc.) can be executed via the application. The whole CRM functionality is concentrated on a single, easy-to-use agent dashboard. E-mail: send personalised emails, and mail merge any information from CRM.COM Software's database. Attach any type of files. Mail: print or save personalised letters, and mail merge any information from CRM.COM Software's database. Fax: send personalised faxes using popular fax servers.

Mass outbound campaigns
Set up campaigns that create complex flows of activities and tasks, and assign work to resources automatically:

Create any type of work activity, such as tasks and appointments, sales opportunities, jobs, customer service requests and repairs. Tune the load of work to assign to each resource per day, taking into account the rest of his/her tasks for that day. Specify time lag between work activities. Define rules for the assignment of work, for instance, assign each contact to their Customer Service Representative. Automatically repeat execution of campaigns any number of times with or without a time lag between repetitions.