Offer and Loyalty

Overview
The CRM.COM Software Offer and Loyalty Management module has been designed to allow the complete personalisation of every customer relationship, through comprehensive data capture and customer intelligence. The module is an essential part of tightening the relationship with the customer and increasing customer satisfaction.

Business Functions

Customer Value / Awards: This calculates the perceived value of an individual customer based upon the following criteria. Purchasing Analysis (purchasing history, demographics, future purchasing predictions). Current and Historical behaviour (product enquiries, interaction time and date, complaints, attendance to events, referrals). The value can be “measured” and scored either by awarding loyalty points or as a segmentation classification. Redemption: Sophisticated rules can be defined that convert (redeem) awards to gifts, vouchers or discounts. Gift catalogues can be maintained.

Business Benefits

Increase your percentage of loyal (repeat) customers. Ability to provide a wide range of offer types (discounts, gifts, vouchers, product upgrades). Ability to execute, track and manage multiple offers both online and offline, either through CRM.COM Software or uniquely through third-party point-of-sale systems. Greater ability to allocate specific offer resources to and from partners, using automated and configurable "channel agreements". Offers can be made available through any number of channels, including partners, resellers and distributors. Improved customer loyalty through reward schemes.